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Squaresville pumps out the stuff that makes you mute your computer, scroll your browser and click the close button as quickly as possible. It’s the ads that take over your screen or start playing while you’re trying to read an article.

Remarketing Speakers

I did a pretty unremarkable thing the other day and Googled some computer speakers. Crazy, I know?! You too?

However, now, it doesn’t matter what website I visit (for 3 weeks at this writing,) there are those speakers again. It’s Twilight Zone creepy. It's called “remarketing,” and it's toxic.

HUMANS ALWAYS TAKE THINGS TOO FAR AND SCREW SHIT UP.

In only 40 years, look what we've done to professional sports. Compare the amount of advertising in the game then and now. Is this an Ad? Or is this a Hockey Game?

1970s Hockey 2015 Hockey

There is nothing inherently BAD or EVIL in telling folks about your product or service. But the rules are different now, and there's a problem.

In order to get people to watch your ad in an interactive environment using the "push" advertising of the 20th century, you'd have to go all Clockwork Orange on their asses.

Clockwork Orange

"Push" ads work when you have a captive TV audience. They do not work in the "pull" environment of the internet.

Pop-ups, interstitials, interruptive ads, click bait, remarketing or any number of other insidious techniques that exist today are leftovers from last century and are Toxic to the well-being of the frog.

Boiled Frog

KEEP IT CLEAN.

KEEP IT INBOUND.

TELL YOUR STORY.

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